Super.com is an all-in-one app that puts more money in your pocket by allowing you to save on hotels, cash advances, cash back on purchases, boost your credit score, and earn money playing games. It empowers everyday people to save more, spend less, and live "super" lives.

The challenge: I led the brand design team in producing a full OOH awareness campaign projected to reach ~7.8M impressions NYC PATH 33rd Street Station Takeover. In less than two weeks, we created nearly about 150 assets (including print posters, interior subway cards, digital kiosk displays, and animated placements) to showcase key Super.com’s key offerings such as cash advances, earning money through games, travel and hotel discounts, and credit-building tools.

The solution: I drove creative planning and cross-functional alignment, partnering closely with marketers, copywriters, and the Executive Leadership Team to create a cohesive storytelling across every surface in the station.