Those 3 Reps (TTR), a prominent artist representation agency, sought to elevate their brand presence within a competitive market. Their objective was to develop a dynamic promotional video for use at industry events and on their digital platforms. Recognizing the need to differentiate themselves, TTR partnered with Freshly Cooked (and Jess) to create compelling visual content that would captivate their target audience. This collaboration resulted in a comprehensive suite of digital assets that significantly enhanced TTR's brand visibility and engagement.

The challenge involved building a visual style from thin air, as TTR only had their logo and brand colors as advertising materials. As we built out the illustration style, we wanted to build something complimentary to the existing brand, while also capturing the personality of TTR.

With the TTR logo as our central visual anchor, we aimed to create a world that felt intrinsically connected to it. This seemingly simple goal involved an intricate exploration: we deconstructed the logo, revealing its essential geometric forms and studying how it was created. These core shapes then became the foundational elements, informing the design language of the entire environment and animation.