Super.com is an all-in-one app that puts more money in your pocket by allowing you to save on hotels, cash advances, cash back on purchases, boost your credit score, and earn money playing games. It empowers everyday people to save more, spend less, and live "super" lives.

As the brand evolved, so did the need for an illustration system that was equally playful, clear, scalable, and cohesive across all products and channels. The challenge was to evolve the illustration style, all while keeping the fun-loving mascot, Spottie, at the heart of the visuals.

The solution centered on building a minimal and bright color palette, simplifying subject matter, introducing refined color ramps, improving our vector illustration process, and establishing a refreshed character and photographic style.